When Larry Page invented the Page Rank, as simple as it is, its goal was to organize information on the internet based on perceived relevance by the audience. The most linked-to content was marked to be the most relevant one. This was inspired by the peer-review process where quotations (paper mentions) are seen as “academic gold” and the source of ‘academic worth’. Google would index the websites and store keywords. Then when users looked for keywords websites that matched these keywords would be ranked by the number of links to it.
Google business model revolved around providing people what they seek. To retain its market position, it had to provide the most valuable elements to its users in the fastest possible way. Once people would see how this algorithm works, they would start abusing the system to reach the top of the page not by providing value, but by satisfying what the algorithm was looking for. Over time, Google was updating its algorithm so that there is less room for cheating.
Regardless, spammy links and traffic, robots that spam forums, automated scripts that create a false impression of relevance, has become the mainstream norm in most of the SEO community. An entire industry based upon a lie; a perceived knowledge of how the Google algorithm actually works. The fact is, no one outside Google really knows.
However, there are some timeless valuables that would resist changes across time, as long as there is capitalism and Google is a private company.
Here are the ‘timeless’ facts:
No pyramid schemes, endless linking to forums, or tweaking of on-site SEO, will make you reach the top at certain keywords unless you stick to three main things that keep Google’s dominant market position regardless of its algorithm that is kept secret. The algorithm may change, but the business model behind Google won’t. And these three things are the cornerstone of it. Add to this the fact that it takes some time to build a reputation on Google, you wouldn't want to see most of your efforts dumped because you did not focus on the main, timeless valuables but focused on an ephemeral hype.
Here is what we believe to be timeless with Google:
Here is a comparison of methods used to reach the same goals as standard SEO vis-à-vis iSEE.mk SEO’s strategy:
At iSEE.mk we care about making everything better. Thus, it is clear that we do SEO so much differently we don’t usually call it SEO. We call it PR, not Page Rank, as it was Larry’s initial idea, but Public Relations.
From the iSEE.mk room of hidden knowledge.
iSEE.mk is making everything better since 2010. It is probably the most committed boutique marketing agency in the world offering wide range of marketing services. It is registered in London while it has supreme battle-tested contractors around the world. As an agency, for all of its clients, it also has a native iPhone App to follow campaign progress and as a free perk, to follow all internet mentions of your company.